In a resounding show of brand strength and consumer trust, Rite Foods Limited, Nigeria’s foremost indigenous producer of quality beverages and snacks, has climbed five spots higher in the 2025 Top 50 Brands Nigeria ranking, moving from 27th position in 2024 to 22nd place this year.
This remarkable rise underscores Rite Foods’ growing dominance in the nation’s fast-moving consumer goods (FMCG) sector and highlights its deep connection with Nigerian consumers through innovation, quality, and a spirit of resilience.
The Top 50 Brands Nigeria ranking—widely regarded as the country’s most credible brand performance evaluation—is built on a globally benchmarked Brand Strength Measurement (BSM) Index that assesses corporate reputation, consumer sentiment, digital engagement, and category leadership.
Rite Foods made its debut in the elite ranking in 2021 and, in just five years, has leapfrogged 28 places, reflecting sustained growth and strong brand equity.
According to the 2025 report, Rite Foods’ consistent upward trajectory is driven by its unwavering commitment to excellence, customer satisfaction, and innovation across its product lines—from Bigi Carbonated Soft Drinks and Sosa Fruit Juice to Fearless Energy Drink and Rite, Bigi, and Flex Sausage Rolls.
Commenting on the recognition, Managing Director, Seleem Adegunwa, said the milestone affirms the company’s mission to continuously raise standards in Nigeria’s food and beverage industry.
“We are immensely proud to see Rite Foods recognised once again among the Top 50 brands powering Nigeria, and even more delighted to have moved up five places this year,” Adegunwa stated.
“This achievement reflects our team’s passion, our consumers’ loyalty, and the unyielding Nigerian spirit that drives us to keep raising the bar.”
Beyond its commercial success, Rite Foods continues to deepen its impact through its EYEC framework—a Corporate Social Responsibility (CSR) initiative that focuses on Education, Youth Empowerment, Environmental Stewardship, and Community Development. These programmes have bolstered the company’s reputation as a socially responsible corporate citizen.
The organisers of the Top 50 Brands Nigeria initiative praised the 2025 honorees for their “ability to meet consumer expectations, remain competitive, and consistently deliver on their promises.”
Rite Foods’ sustained progress in the ranking reaffirms its standing as a proudly Nigerian brand built on integrity, innovation, and resilience—a symbol of excellence that continues to inspire confidence both at home and beyond.
Source: The Nation
